No two projects are ever alike. Timeline, scope, budget, deliverables; they all may change. The only constant that always remains is the process. Below is a quick look into the scalable steps I use to achieve my results.
RESEARCH
These are the bricks that build the brand.
Every project starts off with some form of research, evaluation or gathering of information. This is the crucial first step into the entire creative process. It’s the foundation on which the entire project builds. Structuring the project based on a solid foundation of words before visuals effectively helps to define the direction and conceptualize a solution.
CONCEPTION
This is where pencil meets paper.
Building on the research gathered, this is where the bulk of the creative process is spent. Exploring the new and building off the old. It’s about crafting the information into a tangible item. There are no bad ideas, no right and no wrong. Just exploration and ideation.
REFINEMENT
Tweaks, colors, spacing, and size.
The refinement process begins after the ideas have been generated and a direction has been established. Here you begin to distill the exploration down and validate the ideas against the process. Ideas start to take shape breathing life into the project.
IMPLEMENTATION
Good gets noticed. Great gets remembered.
This is the last stage of the process where ideas have been refined, reviewed and approved. Now it’s time to carry the design into usable touch points, develop marketing materials and get all that hard work out into the world.
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