29 WAYS TO STAY CREATIVE from TO-FU on Vimeo.

He intends to post two or three new logos every week until all 77 community areas are done (as well as some of the more well-known neighborhoods). Don’t forget to “Like” The Chicago Neighborhoods page on Facebook, follow along on Twitter, or check back frequently!

See the full post on Steve’s site.

You can see the rest of the post here:
AMS Design Blog

Anyways, this season I was honored to have another logo selected by my peers to be featured. I took some quick shots for you to see.

Also don’t forget to pick up your personal copy at the store

I’m going to start this whole bog post by saying this is no way a complete look into this topic. It’s merely a brief look into the meaning behind each of these ideas. If your looking for a more in depth look I’d suggest you start here.

Let’s Start with a logo

The word logo is short for logotype, which is defined as “a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.” Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark). So essentially a logo is a picture that represents the collection of experiences that forms a perception in the mind of those who encounter an organization. Got it? Yah, kind of technical, isn’t it.

So, what’s a Brand?

Now that you have learned about a logo, let’s take a look at a brand. When you look at the actual definition of the word it’s “a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Well kind of, but it’s more detailed than just one sentence. A brand can take many forms from a name, symbol, color palette or even a slogan. The word has continued to evolve and now encompasses the word identity. Why? Well because it affects the personality of a product, company or service and is defined by a perception, good or bad, that your customers have about your business. Essentially, your brand helps to shape your identity.

Let’s try and look at this again but this time lets look at the concept visually.

See how the logo is just the tip of the iceberg. It’s the only visual clue above the water showing passer-by’s that there’s something here.
Now look at how much mass is below the water. This is what the entire brand represents. A visual structure of everything associated with a business.

Well then, what’s an Identity?

Identity is something that’s different from a logo but, unfortunately is commonly mistaken as one. An identity is something that encompasses more than just logo. Its a culmination of all the visual and non-visual elements that make up a company, business or individual. Everything from their name to their logo, business cards, website design, packaging or even in-store experiences. It encompasses the entire experience as a whole.

Let’s look at it this way. Say you like Apple products. Apple’s logo is not their identity, it’s just a visual representation of their company. The Apple logo is just one part of the well-designed identity system that set up to keep customer experiences consistent, from in-store to online.

For more information about this check out:
Brand Identity Essentials , Peopledesign or Project 83

“Congratulations! Your logo has been chosen by your peers as one of the best logos in season two.”

That’s a great way to start off the day. It’s only December and I’m already getting word that another one of my logos (Oh!Media Group) is going to be published in season two of iheartlogos.

I’m proud to say this is the second year I’ve been published in the iheartlogos book collection. Once again I’ll be among some of the most talented logo designers the industry has to offer. It’s both a great feeling and great honor.

If your interested in picking up a copy of season 1 or season 2, hop on over to the newly redesigned ihearlogos store and get a copy today.

Some sexy photography doesn’t hurt either.
Full post here:
http://www.cruzine.com/2011/10/25/creative-package-designs-bottles/

One of my goals for 2010 was to get a logo published in a collection book—I’m honored to say that I exceed this goal six-fold!

Designers use books like these on a daily basis as a catalyst for inspiration. I tallied up six logos in three different international publications. Check them out in the breakdown below:

Logo:

• Green Over Grey

Publication:

Green Graphics- Published by Index Books and available March 2011 http://www.indexbook.com

Logo:

• Green Over Grey
• Empire State Express

Publication:

Logo Nest 01 – Published independently and available January 2011 http://www.logonest.com/

Logo:

• Jolly Roger
• PetFoto
• ShowThoughts
• Green Over Grey
• Peeled

Publication:

I HEART LOGOS – Published independently and available January 2011 http://www.iheartlogos.com

Below is the Cocoa Stuff logo design, which was designed by Denis Olenik. It’s just one of the 20 great logo’s featured on the site.

Also if your looking for more inspirational images feel free to check out Denis Olenik’s Behance post all about Cocoa Stuffs design process.

Cocoa Stuff Logo Design Process